Wikitinera was born from the collaboration between Frederick Bradley, an expert in spreading popularizing territorial thematics to target types of cultural tourism and territorial marketing, and Cristiano Barattini, owner of the CB Media society, specialized in the computerization of systems and products addressed to the divulgation of territorial information.

The collaboration between Frederick Bradley and Cristiano Barattini led to the creation of the On-the-Road Landscape Guides app/guides series (www.ontheroad.guipa.it), distributed by Appstore and Google Play store.